Our Operating Stack
The systems we use to bring
structure, speed, and clarity
into your business.
We design the right stack around your workflow, your team, and the way your business needs to run.
We design the right stack around your workflow, your team,
and the way your business needs to run.

OPERATIONS WOEKSPACE
Notion
The central workspace we use to document processes, organize knowledge, and build a company system people can actually use.
Internal Clarity
What it solves
Information is spread across too many places
Processes live in people’s heads
Teams waste time searching for answers
How we use it
Build company hubs, wikis, and SOP systems
Create dashboards across departments
Map workflows and responsibilities clearly
What you get
One central source of truth
Faster onboarding and handovers
Less confusion in daily execution
When we use it
When a business needs structure and visibility
When teams grow faster than their systems

OPERATIONS WOEKSPACE
Notion
The central workspace we use to document processes, organize knowledge, and build a company system people can actually use.
What it solves
Information is spread across too many places
Processes live in people’s heads
Teams waste time searching for answers
How we use it
Build company hubs, wikis, and SOP systems
Create dashboards across departments
Map workflows and responsibilities clearly
What you get
One central source of truth
Faster onboarding and handovers
Less confusion in daily execution
When we use it
When a business needs structure and visibility
When teams grow faster than their systems

OPERATIONS WOEKSPACE
Notion
The central workspace we use to document processes, organize knowledge, and build a company system people can actually use.
Internal Clarity
What it solves
Information is spread across too many places
Processes live in people’s heads
Teams waste time searching for answers
How we use it
Build company hubs, wikis, and SOP systems
Create dashboards across departments
Map workflows and responsibilities clearly
What you get
One central source of truth
Faster onboarding and handovers
Less confusion in daily execution
When we use it
When a business needs structure and visibility
When teams grow faster than their systems

SALES SYSTEM
Attio
The CRM layer we use to give sales teams structure, visibility, and a process that does not rely on memory or inboxes.
Pipeline Control
What it solves
No visibility in the sales pipeline
Missed follow-ups and weak ownership
Data trapped in email and spreadsheets
How we use it
Build a clean CRM around your process
Track leads, deals, and activities
Support better reporting and follow-up
What you get
Pipeline clarity
More consistent sales execution
Better decisions based on real data
When we use it
When sales is active but unmanaged
When follow-up has direct revenue impact

SALES SYSTEM
Attio
The CRM layer we use to give sales teams structure, visibility, and a process that does not rely on memory or inboxes.
What it solves
No visibility in the sales pipeline
Missed follow-ups and weak ownership
Data trapped in email and spreadsheets
How we use it
Build a clean CRM around your process
Track leads, deals, and activities
Support better reporting and follow-up
What you get
Pipeline clarity
More consistent sales execution
Better decisions based on real data
When we use it
When sales is active but unmanaged
When follow-up has direct revenue impact

SALES SYSTEM
Attio
The CRM layer we use to give sales teams structure, visibility, and a process that does not rely on memory or inboxes.
Pipeline Control
What it solves
No visibility in the sales pipeline
Missed follow-ups and weak ownership
Data trapped in email and spreadsheets
How we use it
Build a clean CRM around your process
Track leads, deals, and activities
Support better reporting and follow-up
What you get
Pipeline clarity
More consistent sales execution
Better decisions based on real data
When we use it
When sales is active but unmanaged
When follow-up has direct revenue impact

SCHEDULING LAYER
Cal.com
The scheduling tool we use to remove friction from booking, speed up response time, and create cleaner client-facing workflows.
Less back and forth
What it solves
Too much time lost in manual scheduling
Booking friction in sales and onboarding
Poor handoff between interest and action
How we use it
Create booking flows for calls and meetings
Connect scheduling to the wider system
Reduce manual coordination
What you get
Faster booking
Cleaner customer experience
Less admin for the team
When we use it
For sales calls, onboarding, and support flows
Any business where speed matters

SCHEDULING LAYER
Cal.com
The scheduling tool we use to remove friction from booking, speed up response time, and create cleaner client-facing workflows.
What it solves
Too much time lost in manual scheduling
Booking friction in sales and onboarding
Poor handoff between interest and action
How we use it
Create booking flows for calls and meetings
Connect scheduling to the wider system
Reduce manual coordination
What you get
Faster booking
Cleaner customer experience
Less admin for the team
When we use it
For sales calls, onboarding, and support flows
Any business where speed matters

SCHEDULING LAYER
Cal.com
The scheduling tool we use to remove friction from booking, speed up response time, and create cleaner client-facing workflows.
Less back and forth
What it solves
Too much time lost in manual scheduling
Booking friction in sales and onboarding
Poor handoff between interest and action
How we use it
Create booking flows for calls and meetings
Connect scheduling to the wider system
Reduce manual coordination
What you get
Faster booking
Cleaner customer experience
Less admin for the team
When we use it
For sales calls, onboarding, and support flows
Any business where speed matters

AUDIENCE LAYER
Beehiive
The newsletter platform we use when a business needs a direct channel to its audience, without relying only on social platforms.
Owned Audience
What it solves
No direct relationship with the audience
Weak email structure and follow-up
Overdependence on third-party platforms
How we use it
Set up newsletter infrastructure
Create simple growth and retention flows
Support content-led business development
What you get
A more reliable audience channel
Better retention and repeat engagement
Clearer communication with your market
When we use it
For brands building through content and trust
When email should become an asset

AUDIENCE LAYER
Beehiive
The newsletter platform we use when a business needs a direct channel to its audience, without relying only on social platforms.
What it solves
No direct relationship with the audience
Weak email structure and follow-up
Overdependence on third-party platforms
How we use it
Set up newsletter infrastructure
Create simple growth and retention flows
Support content-led business development
What you get
A more reliable audience channel
Better retention and repeat engagement
Clearer communication with your market
When we use it
For brands building through content and trust
When email should become an asset

AUDIENCE LAYER
Beehiive
The newsletter platform we use when a business needs a direct channel to its audience, without relying only on social platforms.
Owned Audience
What it solves
No direct relationship with the audience
Weak email structure and follow-up
Overdependence on third-party platforms
How we use it
Set up newsletter infrastructure
Create simple growth and retention flows
Support content-led business development
What you get
A more reliable audience channel
Better retention and repeat engagement
Clearer communication with your market
When we use it
For brands building through content and trust
When email should become an asset

SECURITY LAYER
Keeper
The access and password management layer we use to reduce risk, improve control, and protect the systems a business depends on.
Controlled Access
What it solves
Shared passwords and weak access control
Security gaps when teams grow
No central visibility over credentials
How we use it
Set up password and access structure
Reduce security risk across the stack
Protect operational continuity
What you get
Better access management
Safer collaboration
Less exposure to simple security mistakes
When we use it
When multiple people need shared access
When security should be taken seriously

SECURITY LAYER
Keeper
The access and password management layer we use to reduce risk, improve control, and protect the systems a business depends on.
What it solves
Shared passwords and weak access control
Security gaps when teams grow
No central visibility over credentials
How we use it
Set up password and access structure
Reduce security risk across the stack
Protect operational continuity
What you get
Better access management
Safer collaboration
Less exposure to simple security mistakes
When we use it
When multiple people need shared access
When security should be taken seriously

SECURITY LAYER
Keeper
The access and password management layer we use to reduce risk, improve control, and protect the systems a business depends on.
Controlled Access
What it solves
Shared passwords and weak access control
Security gaps when teams grow
No central visibility over credentials
How we use it
Set up password and access structure
Reduce security risk across the stack
Protect operational continuity
What you get
Better access management
Safer collaboration
Less exposure to simple security mistakes
When we use it
When multiple people need shared access
When security should be taken seriously

FOUNDATION LAYER
Google Workspace
The communication and collaboration layer that keeps email, files, meetings, and shared work organized.
Core infrastructure
What it solves
Scattered files and poor collaboration
Weak structure across communication
No clear digital foundation
How we use it
Set up mail, calendars, and shared folders
Create a clean file structure
Support the rest of the operating stack
What you get
Better internal organization
Cleaner collaboration across the team
A stronger foundation for daily work
When we use it
Every business needs a reliable base layer
Especially useful when structure is missing

FOUNDATION LAYER
Google Workspace
The communication and collaboration layer that keeps email, files, meetings, and shared work organized.
What it solves
Scattered files and poor collaboration
Weak structure across communication
No clear digital foundation
How we use it
Set up mail, calendars, and shared folders
Create a clean file structure
Support the rest of the operating stack
What you get
Better internal organization
Cleaner collaboration across the team
A stronger foundation for daily work
When we use it
Every business needs a reliable base layer
Especially useful when structure is missing

FOUNDATION LAYER
Google Workspace
The communication and collaboration layer that keeps email, files, meetings, and shared work organized.
Core infrastructure
What it solves
Scattered files and poor collaboration
Weak structure across communication
No clear digital foundation
How we use it
Set up mail, calendars, and shared folders
Create a clean file structure
Support the rest of the operating stack
What you get
Better internal organization
Cleaner collaboration across the team
A stronger foundation for daily work
When we use it
Every business needs a reliable base layer
Especially useful when structure is missing
System Approach
We do not stack tools randomly. Every tool has a role. Every role supports a wider operating system. The goal is not more software. The goal is better execution.
Clarity first
Each tool must make work easier to understand, manage, and execute.t
Only what matters
We avoid tool overlap, unnecessary complexity, and systems people will not use.
Built to connect
The stack should work together as one system, not as isolated parts.
System Approach
We do not stack tools randomly. Every tool has a role. Every role supports a wider operating system. The goal is not more software. The goal is better execution.
Clarity first
Each tool must make work easier to understand, manage, and execute.t
Only what matters
We avoid tool overlap, unnecessary complexity, and systems people will not use.
Built to connect
The stack should work together as one system, not as isolated parts.
Tool Selection
We choose tools based on your business stage, the way your team operates, and the type of workflow that needs support. Not trends. Not noise. Not software for the sake of software.
Business stage
The right tool for a 5-person team is not the same as for a growing operation.
Team reality
The system has to fit the people using it, not just look good in theory.
Workflow fit
The best software is the one that supports the actual work that needs to happen.
Tool Selection
We choose tools based on your business stage, the way your team operates, and the type of workflow that needs support. Not trends. Not noise. Not software for the sake of software.
Business stage
The right tool for a 5-person team is not the same as for a growing operation.
Team reality
The system has to fit the people using it, not just look good in theory.
Workflow fit
The best software is the one that supports the actual work that needs to happen.
How the stack fits together
Each layer supports a different part of the business. Together, they form one practical operating stack.
FOUNDATION
Google Workspace
Email, files, calendars, and collaboration.
OPERATIONS
Notion
Knowledge, SOPs, dashboards, and internal systems.
SALES
Attio
CRM visibility, follow-up, and pipeline structure.
SCHEDULING
Cal.com
Booking flows that reduce friction and speed up action.
AUDIENCE
Beehiive
Newsletter infrastructure and direct communication.
SECURITY
Keeper
Access control and password management across the stack.
How the stack fits together
Each layer supports a different part of the business. Together, they form one practical operating stack.
FOUNDATION
Google Workspace
Email, files, calendars, and collaboration.
OPERATIONS
Notion
Knowledge, SOPs, dashboards, and internal systems.
SALES
Attio
CRM visibility, follow-up, and pipeline structure.
SCHEDULING
Cal.com
Booking flows that reduce friction and speed up action.
AUDIENCE
Beehiive
Newsletter infrastructure and direct communication.
SECURITY
Keeper
Access control and password management across the stack.
Systemen & tools
Kennis & inzichten
© 2026 SMALL STEPS BIG IMPACT. All rights reserved.
Systemen & tools
Kennis & inzichten
© 2026 SMALL STEPS BIG IMPACT. All rights reserved.
Systemen & tools
Kennis & inzichten
© 2026 SMALL STEPS BIG IMPACT. All rights reserved.
