Small Steps Big Impact
+32 474 13 78 13
SwitchboardComing soon

Call, follow up and book meetings
on one screen.

No more loose spreadsheets, forgotten callbacks or meetings without context. Switchboard is the calling platform for business developers, appointment setters and closers.

Free · First access · No spam
Today
Good afternoon Sarah, Coffee is for closers.
Tuesday 13 October
Book meetingStart call block
Your day12 tasks today, 3 overdue · 38 call attempts made · 640 open leads in 3 active campaignsHide
Tasks today
12
3 overdue
Call attempts today
38
21 conversations · 54% reach
Manual messages
3
2 LinkedIn · 1 e-mail
Meetings this week
4
38 attempts · 21 conversations
Tasks todayShow all
11:151 day overdueGoogleLisa Verbeke · Sent a case study: follow upIn talks
14:30TodaySpotifyNina Jacobs · Call back as agreedIn talks
15:00TodayAppleThomas Peeters · Called: not reachedContacted
15:30TodayStripeRuben De Smet · LinkedIn: connection acceptedContacted
16:15TodayNotionJens Wouters · Ask about the CFO's decisionIn talks
16:45TodayAdyenEva Maes · First attemptNew
Today's calendarWeek
10:30Discovery call · Stripe
14:00Demo · Booking.com
16:30Follow-up · Spotify
CampaignsManage
SaaS Benelux · Q4Call
640 leads · 62% done · 38 meetings
Sample data. The people are fictional.

What Switchboard solves.

  • Call lists in loose spreadsheetsCampaigns and call lists, split across your team. Everyone knows who to call.
  • Double callsEvery attempt and note on one timeline, with cooldowns per contact.
  • Forgotten callbacksNext steps with a date. The contact returns to the queue by itself.
  • Meetings without contextBook in Google Calendar, with contact and notes sent to your CRM automatically.
  • No view of resultsCalls, meetings and clients per rep, and call targets from your revenue goal.
Calls
Pitch · SaaS Benelux · Q4Hi {first name}, this is Sarah. We help sales teams book new meetings every month. May I briefly ask how new clients find {company} today?
1 of 25 · SaaS Benelux · Q4ContactedAttempt 2Scheduled: Tue 13 Oct 4:15 pm
AppleThomas Peeters · Procurement lead
Amsterdam, Netherlands+31 20 000 41 18Mon 9:40 Called: not reached · Fri 3:05 Note: budget in Q1, wants to align internally first.Jonas called this contact 2 days ago. Cooldown until Thursday.Note for this call
Not reachedNCall again tomorrow 8:30ConversationCFollow up Thu 15 Oct 8:30Call backBYou pick the day and timeMeetingMBook it. Counts as a conversation
No interestInvalid numberSkipSchedule task
Attempts38Conversations21Meetings4
Queue
StripeRuben De Smet
Booking.comEva Maes
NotionJens Wouters
AdyenLien Claes

Be first on the line.

Switchboard opens soon for a limited group of teams. One e-mail address is all it takes.

Questions about Switchboard.

01   About Switchboard

Switchboard is a calling platform for B2B sales teams. You manage call campaigns and call lists, log every call attempt and follow-up, book meetings in Google Calendar and pass them on to your CRM with the full context.

For business developers, appointment setters, closers and the sales managers who lead them. In short: every team that prospects by phone and books meetings for a closer.

Switchboard is now in a test phase with a few teams. Everyone on the waitlist gets first access as soon as we open.

We announce the pricing at launch. Everyone on the waitlist hears it first.

02   How it works

Yes. As soon as a meeting is booked, Switchboard sends the contact details and the call information to your CRM, so your closer does not have to enter anything again. We let the waitlist know which CRMs are supported at launch.

You book the meeting straight into Google Calendar during the call. The meeting, the contact and your notes stay linked.

A cooldown sets how long a contact may not be called again after an attempt. Nobody on your team calls the same prospect twice in a short time, and the contact returns to the queue by itself afterwards.

Divide your revenue goal by your average deal value: that is the number of clients you need. Divide that by your closing rate for the number of meetings, and that by your meeting rate for the number of prospects to contact. Example: € 60,000 divided by € 5,000 is 12 clients. At a 25% closing rate that is 48 meetings, and at an 8% meeting rate 600 prospects.

FAQ

Questions we get a lot.

Not answered here?
01What we do

Small Steps Big Impact automates internal business processes with AI, connections between systems and custom software. We always start with an on-site screening. That way we only automate what saves time or earns money, and not what happens to be possible.

Mainly for SMEs with 5 to 30 employees where the same data is entered in several systems. Think of installation companies, technical maintenance, machine service and facility services. The more work happens on site or at the customer, the bigger the gain.

Usually quote follow-up, planning, registration of work orders, post-calculation per project or contract, invoicing based on actual work and product data from suppliers. Which process comes first we decide after the screening, based on impact.

Yes. Besides automation we give AI workshops and guide teams in using AI day to day. That way you get a return from AI without starting a full trajectory right away.

02Approach and trajectory

A screening is a two-hour session at your location. We map your processes, speak with the people who do the work and prioritise what pays off most. You get a report with findings and a 30-minute follow-up call. You are not committed to anything.

In the blueprint we set out exactly what the process, the data and the connections look like before we build. Blueprint and build always go together. That way what we build is really what you need.

Workflow automation connects existing tools and takes over recurring steps. Custom software is an application of your own, for example a field service tool, in which those automations are already built in. The screening shows which of the two fits.

One clearly defined process is often live in less than a month. A trajectory across several chains, such as sales, planning and stock, takes more like three to four months.

With a Care subscription we monitor your automations monthly, solve problems and adjust when a tool changes. Without maintenance a connection does not keep working forever either.

03Tools, team and cost

Not necessarily. We work independently of tools and prefer to connect the software you already use through APIs. We only build custom software when existing platforms do not carry your process well.

No. We build around the way your team already works today and speak with the people on the floor during the screening. That is why the solution feels to them like less work and not like an extra system.

That depends on the number of processes and on whether existing tools are enough or custom software is needed. After the screening you know exactly what we propose and what it brings in, so you decide based on your own figures and not on a standard package.

Yes. Your data stays yours and stays in your own systems: we work as much as possible within the tools you already use and follow the GDPR. Licences and access stay in your company's name where possible, we never share data with third parties, and access we no longer need is removed after the project.

Yes. We work for companies in Belgium, the Netherlands and beyond, from Limburg. Up to 90 minutes' drive we come on site, further away we work digitally or on site by request.

Not answered here?