Attio's AI features, tested on a real Belgian pipeline
Attio ships a set of AI features. We tried them on a real pipeline of about four hundred companies, and kept two.
Enrichment: on
Company size, sector and website filled in without typing. Wrong now and then, but a wrong field you can see beats an empty one you cannot.
Summaries: on
Three lines above a long thread, so whoever picks up the call has context. It saves the reading, not the thinking.
Suggested next steps: off
Plausible and generic. Sales people ignored them after a week, and an ignored suggestion is noise in the interface.
What we changed instead
Two required fields and one automation that assigns an owner. Less impressive, and it moved the follow-up rate more than any of the AI features did.
See where the gains are.
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Book an intro call with Senne. No strings attached.
Either way you leave with a few concrete pointers.

